About us

Be Fit active wear is the vision of designer James Shawshank who saw a gap in the market where the fashion and fitness worlds could collide. He wanted to create a new type of fitness apparel, one that would be comfortable as well as look good, giving his customers confidence to train while wearing clothing that will be recognised as fashionable.

By using the highest quality fabrics fit for comfort, the designs are bright and metallic giving the clothing an edgy and vibrant feel.
Since launching, Be Fit active wear has appeared across a large number social media platforms, with many key influencers standing by the

By wearing Be Fit active wear you will make a statement, feel motivated, comfortable and stylish all while being active and being fit.